Case study · Smart Aqari

From zero to SAR 35 million

Q: How does SAR 35M happen on a SAR 30K budget?

The figure is closed sales value, not spend. The ad budget produced 600+ leads, and the client's sales team converted part of them into deals. Figures come from platform reports and sales records.

Q: Why TikTok and Snapchat specifically?

The project's audience was most present there, and reach was cheaper than other platforms at that stage. The decision was data-led, not preference-led.

Q: What role did the CRM play?

The campaign brings the lead; the system keeps it. Connecting WhatsApp and the site to the CRM put every lead on its own record with its source, so sales could prioritise instead of working blind.

Q: Can these numbers be verified?

Yes, within what the client permits. We show platform reports and sales records on request in a closed meeting, without disclosing contractual details.

Nine months, two ad platforms only, and an ad budget that never exceeded SAR 30,000 — and what every step produced.

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35MSAR in sales

+600qualified leads

9months

<30KSAR ad budget

Executive summary

A property company starting with no website, no visual identity and no system to record leads.
We built the identity, the website and the CRM, then ran five social accounts and focused advertising on TikTok and Snapchat.
The result: 600+ qualified leads and SAR 35 million in sales on an ad budget under SAR 30,000.

Brand identityWebsiteCRMSocial managementContentPaid campaigns

Context

Starting point: a company without foundations

At the start of the engagement Smart Aqari owned no digital asset: no website presenting the projects, no unified identity, no active accounts, and no system holding enquiries. Every enquiry arrived and was then lost between calls and scattered messages.

No digital presence to build on or measure
Enquiries lost for want of a recording and follow-up system
A limited budget that could not be split across five platforms

Diagnosis

Diagnosis: the problem was not the advertising

No path

The core problem was not generating enquiries, but the absence of a path to receive them and turn them into deals.

Disconnected platforms

Each platform ran in isolation, with no shared content or message.

No measurement

No way to know which platform brought real enquiries and which consumed budget for nothing.

Strategy

Strategy: four decisions

Foundation before advertising

No budget spent before a system exists to receive leads and a site exists to present the project.

Focus, not spread

Two platforms run properly beat five run superficially.

Content that sells the unit

Content must answer price, location, payment plan and delivery date — not just present the brand.

Every lead on a record

Connecting WhatsApp and the website to the CRM made every lead's source and stage visible.

Build

What we built

Visual identity

A logo, colour system, type and usage rules to keep every outgoing asset consistent.

Website

A site presenting projects and units and converting visitors into enquiries.

CRM

A single record per lead with source, stage and follow-up dates, connected to WhatsApp.

Five social accounts

TikTok, Snapchat, Instagram, Facebook and LinkedIn, each with tailored content.

Content and campaigns

A monthly content line feeding the campaigns, with multiple ad creatives per audience.

Path

Execution path

Foundation

Identity, website, CRM and account setup.

Launch

Regular publishing begins and the first campaigns run on the two chosen platforms.

Optimisation

Reading campaign data, stopping weak creatives, redistributing budget.

Scale

Increasing spend on what proved efficient and widening the content line.

Numbers

Results

Sales generated	SAR 35,000,000
Qualified leads	More than 600
Total ad budget	Under SAR 30,000
Engagement length	9 months
Cost per lead	Under SAR 50
Ad platforms	TikTok · Snapchat

Figures come from ad-platform reports and the client's sales records, published with their approval.

Services

Services used on this project

Creative content Property websites CRM systems Social media Paid campaigns

Analysis

Why this path worked

Focus improved spend efficiency

Splitting budget across two platforms gathered enough data for optimisation within two weeks, instead of months of scattered data.

The CRM stopped lead leakage

Every enquiry entered a record, so no lead was left un-followed and no opportunity lost to forgetfulness.

Content preceded advertising

When campaigns started, content that builds trust was already there to receive the visitor, not an empty page.

Candour

What we would do differently

We would start the content line at least two weeks before campaigns, so the campaign meets an audience with prior awareness.
A small budget is not a barrier so much as a forcing function for focus — and focus wins.

FAQ

How does SAR 35M happen on a SAR 30K budget?

The figure is closed sales value, not spend. The ad budget produced 600+ leads, and the client's sales team converted part of them into deals. Figures come from platform reports and sales records.

Why TikTok and Snapchat specifically?

The project's audience was most present there, and reach was cheaper than other platforms at that stage. The decision was data-led, not preference-led.

What role did the CRM play?

The campaign brings the lead; the system keeps it. Connecting WhatsApp and the site to the CRM put every lead on its own record with its source, so sales could prioritise instead of working blind.

Can these numbers be verified?

Yes, within what the client permits. We show platform reports and sales records on request in a closed meeting, without disclosing contractual details.

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